Posts

Reagan's Marketing In The News Blog Post

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 Marketing In The News: Oscar Mayer enters the wedding business with Wienermobile of Love I decided to post my blog about Oscar Mayers's new wedding service, a limited-time wedding chapel for quick elopements that will be available outside of Little White Wedding Chapel in Las Vegas, Nevada. I was interested in reading this article because it caught my attention immediately, which is just one indicator of good marketing.           Oscar Mayer is diving into the wedding business under Kraft Heinz's newly launched brand platform "Keep It Oscar". "Keep It Oscar" is a transformative rebranding effort featuring the Weinermobile logo being added to many of the product's packaging. The brand extension was created to emphasize "unity and light-hearted fun" which the new Weinermobile undoubtedly upholds. The brand found that 72% of newlyweds experience extreme stress in the wedding planning process and in response, is providing a cost-efficient and sill
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My First Post

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Hi everyone! My name is Reagan Griffin and I am a third year business student and I am dual-enrolled at Oregon State University and Linn Benton Community College. I am pursuing my Bachelors of Science degree majoring in Business Management and minoring in Political Science with an option in law and politics. I am from a small town called Canby outside of Portland which is home to my three cats, four bunnies and three pet ducks. I currently live in a sorority off campus and love being involved in the community, building my leadership skills and making new friends! I initially enrolled in this course as it is a requirement of my major but I am excited to learn more about how to build my own personal brand and portfolio that I can put to use when seeking a career post-graduation. Outside of school, I love boating! I grew up boating all the time on the Willamette river so on a sunny day I love to wakeboard, wake surf, or basically any water sport! I am also a huge foodie and love trying ne
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