Reagan's Marketing In The News Blog Post

Marketing In The News: Oscar Mayer enters the wedding business with Wienermobile of Love I decided to post my blog about Oscar Mayers's new wedding service, a limited-time wedding chapel for quick elopements that will be available outside of Little White Wedding Chapel in Las Vegas, Nevada. I was interested in reading this article because it caught my attention immediately, which is just one indicator of good marketing. Oscar Mayer is diving into the wedding business under Kraft Heinz's newly launched brand platform "Keep It Oscar". "Keep It Oscar" is a transformative rebranding effort featuring the Weinermobile logo being added to many of the product's packaging. The brand extension was created to emphasize "unity and light-hearted fun" which the new Weinermobile undoubtedly upholds. The brand found that 72% of newlyweds experience extreme stress in the wedding planning process and in response, is providing a cost-efficient and sill...